Overview
At a KOSDAQ-listed AI video analytics company, I designed and led the company’s gold sponsorship not as just another event but as the market-entry event for a new AI video analytics service.
Problem
Right after the IPO, the company needed to build brand awareness while also gaining market exposure and leads for a new AI video analytics service, all on a budget capped at KRW 40 million.
Approach
I optimized booth design, promotional materials, and vendor contracts within the budget, and personally planned the exhibition operating scenario and managed on-site staff. I also planned content such as a promo video and brochure so that demos of the new AI video analytics service and lead capture happened at the same time during the expo.
Results
Drew 1,300 booth visitors, secured 12 qualified leads, and held 4 business meetings. Through the gold sponsorship, the new solution was demoed to more than 500 people.
Lessons Learned
To design ROI for a B2B expo, look at the “demo → lead → meeting” conversion funnel, not the visitor count.